Kentucky Wisconsin Make Cable Television History At Final Four

Last weekend’s record was broken Saturday night as Wisconsin toppled Kentucky. According to Turner, CBS Sports and Turner’s combined coverage of the game drew an average overnight rating/share of 13.3/24, the highest rating for a college basketball game in the history of cable television and the highest rating for a Final Four game in 22 years (13.8/24 in 1993).

MORE: Badgers end UK’s bid | Kentucky’s wounds run deep | Duke advances to title game

According to Turner’s release, the combined coverage of both national semifinals saw a significant increase over last year’s numbers:

NCAA March Madness Live, the online streaming service for the NCAA Tournament, has also already set all-time records. From Turner: 

While Kentucky is now eliminated, Monday’s national title game between Duke and Wisconsin should still be able to draw another large audience to cap off a historic year for NCAA Tournament TV coverage.