Jenner, 27, posed up a storm against a scenic backdrop of snow and mountains where she donned a $7,750 Loewe bomber jacket.
The model stared seductively towards the camera in the green leather, waist length jacket which featured a balloon silhouette.
Jenner completed the look with a handmade $609 faux fur brown hat by English designer, Emma Brewin.
While a number of people gushed over Kendall’s icy photo shoot, including sister Khloé Kardashian who said, “can you be any cooler, prettier, sweeter, amazing? Ugh I am obsessed with you,” many rushed to mock the star.
“Not an attractive coat,” wrote one fan in a comment that attracted almost 800 likes.
A second person added: “Jacket kinda looks like a b*******.”
And a third wrote: “Who told you that jacket was a good choice?”
But other users who loved her look showered the Keeping Up With the Kardashians alum with compliments.
Fellow model Gigi Hadid simply added love heart eye emojis under the post, while singer Justine Skye wrote: “My cute cute cuuuute friend.”
Jenner did not respond to the criticism and instead posted throwback photos to her Instagram stories of her and younger sister Kylie Jenner enjoying Christmas.
The reality star is no stranger to online criticism and was accused of sexualizing Toy Story with her Halloween costume this year.
She dressed as the cowgirl Jessie from the Pixar animated film, but added a sexy twist by changing the character’s denim jeans into tiny shorts.
The Kardashians star showed off her Halloween costume on Instagram and captioned the post: “Well aren’t you just the sweetest space toy.”
But people in her comments were less than impressed with what they saw and accused Jenner of “sexualizing” the children’s film.
“Oh now we’re sexualizing kids animations ayy?” one person asked and received more than 1,200 likes for their comment.
A second added: “Why sexualize a character that is for children??? Seriously, why???”
Her sister Khloé also came under fire this year for a Halloween costume she wore in 2003.
She appeared to be a pimp and holding friend Malika Haqq and actress Meagan Good— two Black women—on leashes.
Kardashian has not publicly acknowledged the old image, but Good had previously addressed the backlash.
“That one time on Halloween when you were young and dumb… and clearly didn’t think 15 years ahead lol smh,” she said in a 2019 Instagram comment. “Well, mistakes were made.”