The video features three women who have each faced hardships and want to give back to their communities.
Bahri, whose mother was born in Saudi Arabia and was according to the video “denied an education,” has to take a bus for two or three hours each day to get to college. Marcy was raised in the foster care system, became a mother at age 19 and escaped an abusive relationship in an unsafe home. She now advocates for foster rights and wants to help foster children find the resources they need to thrive. Angela, a Los Angeles poet who has struggled to find permanent housing, wants to help tell the stories of homeless women and children through art her art.
In the video, Bieber gifts Bahri a car to help her get to school, backpacks filled with school supplies to the young women Marcy mentors, and time in a recording studio to help Angela share her poetry.
At the end of the music video, there is a statement that reads, “Thank you to Alexandria House for opening your doors and your hearts to Bahri, Marcy, and Angela and this entire community in times of need.
“In your honor, an Intentions fund has been established in the amount of $200,000 to support these women and the dreams of the families you support.”
Alexandria House describes itself as a “community-oriented transitional house and neighborhood center” in L.A.
“We are intentionally multicultural and anti-racist, and the needs of women who are economically poor are at the center of our commitment,” according to the center’s website. “We are blessed to be supported by a community of caring individuals and groups who share our mission.”
“Intentions” is the third single Bieber has released this year. On January 4, he released “Yummy” and “Get Me,” featuring Kehlani, January 28
Bieber released a documentary Justin Bieber: Seasons on the same day as “Get Me.” The documentary features snippets of two new songs which will appear on the album “Leaving the Spotlight” and “Come Around Me.”
