The Michigan football coach and ubiquitous social media force supplied the chorus for rapper Bailey’s Wolverine-inspired song “Who’s Got It Better Than Us?” The music video features shots of Michigan Stadium, a Charles Woodson shoutout and Harbaugh awkwardly bobbing his head as Bailey tells us all about his love for the maize and blue.

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This serves as yet another reminder that Harbaugh is a master of brand awareness.

At least his performance here is better than the list of his favorite Drake songs.